THE MAD STORY BOOK is a surreal concept design collection.

The narrative centers on Bob, a 10-year-old boy who, upon waking from sleep, discovers he has transformed into a light-bulb dog. Through characters, environments, the collection reconstructs the fractured memories and shifting perceptions of a child's mind.

Rendered in a somber and grotesque style, each piece explores the delicate tension between innocence and distortion, weaving a blurred, fantastical world where imagination erodes the boundaries of reality.